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What are the UX tips for optimum customer experience?

what are the major things/UX strategies, we should keep in our mind while we design an e-commerce site?

User experience is the heart of product design, whether the product is the website, mobile app, or anything else. While it should be certain that the UX is vital to product design, some designers and business owners seem to undervalue it.

Forming a conceptual approach to UX can solve many issues when it comes to enterprise application development services.

The following are the tips to remember:

  • It’s all about customer experience
  • Validate assumptions with actual user
  • Performance is as important as functionality
  • Keep clear navigation
  • Avoid frequent click-here links
  • Align for mobile