How to run erpnext from production Image? on vmware

Hello,
I downloaded production image of ERPNext . I imported it into vmware workstation . for erpnext Login and password i enter frappe .
How to lunch the browser to open the erp
i stuck with the line : frappe@erpnext :~$
what is the next step to run the application?

erpnext

Have you tried bench start?

yes and get the error : Procfile does not exist or is not afile

what is your vm network? NAT or bridge?
Based on my experience:
NAT
http://localhost:8080

Bridge
http://yourVMip

it is NAT

i run the command : bench setup procfile and then bench start and get the the following

erpnext

again what is the next step? how to Lunch the browser or how to get the login window?
Any help?

Almost there! bench commands run from frappe-bench, hence

frappe@erpnext:~/frappe-bench$ cd ~/frappe-bench/
frappe@erpnext:~/frappe-bench$ bench --help
Usage:  [OPTIONS] COMMAND [ARGS]...
Bench manager for Frappe
Options:
--version
--help     Show this message and exit.

Commands:
 backup                 backup site
 backup-all-sites       backup all sites