Customize List items view on website module

Uppon listing items on the website module i get the below view how can i customize the view of the item list.

items are listed via the product catalog https://github.com/frappe/erpnext/tree/develop/erpnext/www/all-products

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Thanks for getting back to me @rmehta , so the best way for me would be to redirect to the product catalog after the user has saved an item form? Because i wanted the user to view the list of all items and see that the item he created has been added.